Esfahan Medical Tour

Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 427

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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Author: Philip Kotler
Publisher: Pearson Education
ISBN: 9780137006694
Category : Marketing
Languages : en
Pages : 637

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Book Description
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Author: Sandra Moriarty
Publisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577

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Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712350634
Category :
Languages : en
Pages : 433

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Book Description

Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 1425113141
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

Author: Cristina Calvo Porral, John L. Stanton
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

Author: Gary Armstrong
Publisher: Pearson Australia
ISBN: 1486002536
Category : Business & Economics
Languages : en
Pages : 601

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Book Description
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Author: Tom Duncan
Publisher:
ISBN: 9780071111195
Category : Advertising
Languages : en
Pages : 774

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Book Description
Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. It helps students develop customer relationships.

Author: Gupta Ruchi
Publisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 402

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Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Author: Barry Leonard
Publisher: DIANE Publishing
ISBN: 143793210X
Category :
Languages : en
Pages : 48

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Book Description
This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.