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Principles of Advertising

Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 458

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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Principles of Advertising

Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 458

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Principles of Marketing

Author: Philip Kotler
Publisher: Pearson Education
ISBN: 9780137006694
Category : Marketing
Languages : en
Pages : 750

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Book Description
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Advertising Principles and Practice

Author: Gupta Ruchi
Publisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 402

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Advertising: Principles and Practice

Author: Sandra Moriarty
Publisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577

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Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Principles of Marketing' 2008 Ed.

Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712350634
Category :
Languages : en
Pages : 450

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Book Description

Principles of Marketing for a Digital Age

Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529785553
Category : Business & Economics
Languages : en
Pages : 586

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Book Description
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Principles of Advertising

Author: Daniel Starch
Publisher: Franklin Classics Trade Press
ISBN: 9780344100000
Category :
Languages : en
Pages : 76

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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Principles of Marketing Engineering

Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 1425113141
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

The Principles of Advertising

Author: Harry Tipper
Publisher: Franklin Classics
ISBN: 9780341877929
Category :
Languages : en
Pages : 394

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Principles of marketing

Author: Cristina Calvo Porral, John L. Stanton
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.